Media Studies

Introduction to Media Studies

Music Videos

Video Game Industry

Film Industry

Radio Industry

• Terminology
• Framework (Language, Representation, Industry, Audience)
• Context
• Technical Codes
• Theory Overview of 19 theories
• Social, cultural, historical and political context behind 1950s, 1960s and 2010s.
• Analysis of WaterAid, Kiss of the Vampire, Tide.

• Codes and conventions of music videos
• Genres of music videos
• Social, cultural, historical and political context behind the set music videos
• Analysis of set music videos
• Ubisoft ownership structure
• Regulation of the video game industry including difficulties.
• How video games are funded and marketed
• Codes and conventions of newspapers
• Social, cultural, historical and political context behind the set newspaper covers
• Political landscape of the UK and newspaper affiliation

• Mainstream and independent film codes and conventions.
• Ownership structure of Sixteen films, Eone, BBC Films, Disney, Marvel Studios and the BFI
• Social, cultural, historical and political context behind I, Daniel Blake and Black Panther
• Regulation of the film industry, including difficulties
• Marketing strategies and funding for I,DB and BP
• The history of radio and how it has developed
• The ownership structure of the BBC
• PSB remit of the BBC
• Regulation of the radio industry, including difficulties.
• Social, cultural, historical and political context behind radio shows.

• Knowledge of media forms

• Terminology
• Framework knowledge
• Technical codes
• Basic understanding of the set 19 theories

• Terminology
• Content of the 19 set theories
• PEEL writing structure
• Application of industry factual knowledge to questions

• Correct application of Media terminology
• Analysis of representation
• Analysis of media language
• Application of contextual information to analysis
• Application of theoretic perspectives to a text.

• PEEL writing structure
• Application of industry factual knowledge to questions

• Application of the theory in relation to the specific set texts.

• Semiotics – covered in English Language
• Business – marketing is also covered in the Autumn term.

• Psychology - Bandura’s Bobo Doll Experiment
• Ethics – Business Ethics

• IT – use of photopea
• Food technology – targeting intended audiences

• Wider research into previous charity campaigns run in the UK
• Watching of Kiss of the Vampire
• Wider analysis of other Tide campaigns.

• Regular reading The Times and The Mirror print and online products.
• Playing of some Assassin’s Creed games in the franchise.

•  Watching of a range of Ken Loach films.
• Wider understanding of Marvel including previous films in the franchise and marketing material.
• Listening to BBC Radio 4 for contextual understanding of audience profiling and targeting.

Television in the Global Age

The Returned and Humans

Mainstream and Alternative Media

Online Media

• How Channel 4 is funded and its role as a PSB
• How characters, ideas, places and concepts are represented in both TV shows
• The narrative structure of Humans + The Returned
• How the shows were marketed
• How the institutions behind Humans + The Returned are integrated and the impact on the product
• Who is the target audience?

• The difference between mainstream and independent magazines
• How The Big Issue was set up and John Bird’s political views
• The social and cultural context behind UK homelessness
• The different types of homelessness
• How the Big Issue represent homelessness verses how this is typically covered in the mainstream media.
• How the Big Issue represent people and issues typically under or misrepresented by the media.
• The genre of The Big Issue.
• How TBI represent their vendors: E.G Donato in the set text.
• How Vogue began and an overview of its history.
• The social and cultural context of the women’s magazine industry
• The historical context of the 1960s
• How to evaluate theory and answer the exam question.
• How Vogue and TBI are distributed differently and why.
• How the magazines position and target audiences differently

• How Attitude online offers different functionality to the print product.
• The codes and conventions of lifestyle/beauty vlogs
• Why audiences choose to watch vlogs
• How vloggers maintain audience engagement
• How online magazines maintain audience engagement
• The use of binary oppositions to create narratives in online magazine articles
• The features of postmodernism
• How the texts utilise social media and reinforce their brand representation and widen their audience base
• How the internet is regulated
• How the ASA play a role in the regulation of social media content
• How both Youtube and Attitude self-regulate
• Who owns Zoella’s brand and Attitude
• How Zoe Sugg turned herself into a brand
• How Attitude represent the LGBTQ+ community

• Application of the theory in relation to the specific set texts.
• PEEL writing structure
• PETAL writing structure
• Terminology
• Framework knowledge
• Technical codes
• Knowledge of the set 19 theories

•  Application of the theory in relation to the specific set texts.
• PEEL writing structure
• PETAL writing structure
• Terminology
• Framework knowledge
• Technical codes
• Knowledge of the set 19 theories

• Application of the theory in relation to the specific set texts.
• PEEL writing structure
• PETAL writing structure
• Terminology
• Framework knowledge
• Technical codes
• Knowledge of the set 19 theories

• Evaluation of set theories in relation to the set text.
• Comparative analytical writing

• Evaluation of set theories in relation to the set text.
• COMP 2 essay question structured responses

• No new skill taught.  All content and skills are revised in the second half of the term in preparation for the final examination.

• PE – similar skills in analysis and evaluation

• PE – similar skills in analysis and evaluation

• Watching of the rest of the series
• Wider watching of programmes produced by the same companies.
• Wider watching and research around the topics explored in the set products.

• Reading of other editions of Vogue and The Big Issue
• Research into 1960s rights and legislation

• Watching of a range of Vlogs
• Regular access of Attitude Online