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Business & Enterprise

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Business studies provides students with the knowledge and understanding that underpins modern business, from small enterprises to large, global firms. The curriculum explores the entrepreneurial mind-set as well as essential technical skills required to be successful in business, encouraging students to analyse and justify choices using independent research and robust data

Year 12	Term 1	Term 2	Term 3
Key Topic:	Unit 3: Personal and Business Finance	Unit 1: Exploring business features and organisational structures	Unit 1: Internal and external influences, market structures & Innovation
New Knowledge:	Managing personal finance Personal accounts & ways to pay Financial institutions & consumer protection Purpose of accounting for business Income & expenditure Sources of business finance Cash flow forecasts Break-even analysis Statement of comprehensive income Statement of financial position Measuring profitability, liquidity & efficiency	The features of business Ownership and liability Stakeholders and their influence Internal and external stakeholders Effective business communications Business structure and organisation Functional and operational areas Aims and objectives of businesses Financial and non-financial aims SMART objective setting	The external business environment The internal business environment Corporate social responsibility - CSR The competitive environment Situational Analyses methods and uses Market Structures Relationship between demand, supply and price The price elasticity of demand Pricing and output decisions The role of innovation and enterprise in business Benefits and risks associated with innovation
Previous Knowledge Required:	Awareness of personal banking options G4+ GCSE maths: plotting graphs, calculating ratios, using formulae Ability to plot and draw graphs G4+ GCSE English: SPaG, ability to write justified arguments based on information given	Sources of business finance Extended essay writing skills, including Harvard referencing skills Financial considerations and break-even Concept of measuring profitability/ efficiency	Features of large businesses Organisational structures Sources of business finance Extended essay writing skills, including Harvard referencing skills Independent research skills
New Skills:	Ability to select appropriate financial products for given scenarios Personal finance management skills Use of accounting terminology Basic accounting skills Cash flow forecast completion Break-even	Independent research and analysis skills Extended essay writing skills with citations Ability to set SMART objectives and targets	Ability to do SWOT, PESTLE, 5Cs and Porter’s 5 Forces situational analysis methods Ability to identify and analyse impact on business of internal and external influences Understanding of the price elasticity of demand Presentation and communication skills
Links to the School Curriculum:	Maths – calculations, cash flow, plotting and analysing graphs Economics – accounting, economic climate etc. PHSE – managing personal finance Computing – Excel, financial statements & formulae	Economics – market structures and objectives of firms Geography – Globalisation & environmental impact of business	Sport – SWOT analysis Economics – economic climate, fiscal policy, inflation, supply & demand etc. Ethics – ethical business practices Geography – Globalisation & environmental impact of business Psychology – minority influence, learning theory and prosocial behaviour
Independent Activities	Open a savings account and get into habit now! Complete an accounting essentials or Introduction to financial accounting MOOC Watch Dragons’ Den and The Apprentice on BBC	Connect with a local medium-large business owner and arrange some work experience Watch the film The Founder – 2016 Read I Will Teach You to be Rich by Ramit Sethi (Hodder & Stoughton)	Watch the films Steve Jobs or Joy – 2015 Read Amazon Unbound by Brad Stone (Simon & Schuster) Enrol onto an online Business Course or MOOC about an area of business that interests you.
Web Links:	https://www.my-mooc.com/en/categorie/accounting https://businessdegrees.uab.edu/accounting-degree-masters/accounting-teens-and-kids/https://www.youtube.com/c/Tutor2uNet https://www.youtube.com/watch?v=-KEdddFiBf0&list=PLBuW3SAj0djly2MaKyOzL4cnmeaPbEJj1 https://www.youtube.com/watch?v=0jF7ksia71g&list=PLftmziinjwVT2QvjMfJh2HlBVmiAHZrie https://senecalearning.com/en-GB/	https://www.ucas.com/https://nationalcareers.service.gov.uk/job-categories/business-and-finance https://www.bbc.co.uk/news/business https://londonbusinessjournal.co.uk/https://senecalearning.com/en-GB/https://www.open.ac.uk/library/referencing-and-plagiarism/quick-guide-to-harvard-referencing-cite-them-right https://www.mybib.com/tools/harvard-referencing-generator	https://www.ucas.com/https://www.ft.com/https://news.sky.com/business https://www.businessinnovationmag.co.uk/https://senecalearning.com/en-GB/

Year 13	Term 1	Term 2 + Term 3
Key Topic:	Unit 2: Developing a marketing campaign	Unit 14: Investigating customer service
New Knowledge:	The role of marketing Influences on marketing activity Using market research data to identify customers’ needs Market research methods and uses Developing a rationale for a marketing campaign Activities in a marketing campaign The extended marketing mix Creating a marketing campaign plan Assessing the appropriateness of a marketing campaign	Customer service in business Customer expectations and satisfaction The benefits of building customer relationships Customer service legislation and regulations Monitoring and evaluating customer service provision Indicators of improved performance Customer service skills and behaviours Dealing with customer service requests and complaints Individual skills audit and development plan
Previous Knowledge Required:	Independent research and analysis skills External stakeholders Aims and objectives of businesses SMART objective setting Situational Analyses methods and uses The competitive environment	Extended essay writing skills, including Harvard referencing skills External stakeholders (customers) Corporate social responsibility Communicating with stakeholders Aims and objectives of businesses Market research methods and analysis of data
New Skills:	Analysing and interpreting market research data Creation of Gantt charts and timelines for marketing Ability to work within a set budget Ability to develop an effective and justified marketing campaign	Awareness of consumer law and regulation on businesses Ability to self-evaluate and identify areas for personal development Ability to respond appropriately to customer complaints in a real-life scenario (role-play)
Links to the School Curriculum:	Media – marketing mix & uses of website for marketing Psychology – minority influence, learning theory and media influence Computing – Gantt chart and budget calculation Excel sheets	Psychology – minority influence, learning theory and prosocial behaviour Drama – public speaking and role-play skills.
Independent Activities	Read Shoe Dog by Phil Knight (Simon & Schuster) or Little Book of Chanel by Emma Baxter-Wright (Welbeck Publishing) Complete a marketing or buyer behaviour MOOC Watch Dragons’ Den and The Apprentice on BBC	Read Hug Your Haters by Jay Baer (Portfolio) or Delivering Happiness by Tony Hseih (Grand Central Publishing) Complete a MOOC or free qualification on customer service Watch Sorry to Bother You (Netflix)- 2018
Web Links:	https://www.my-mooc.com/en/categorie/marketing https://www.youtube.com/watch?v=Yul2PCN4l_E&list=PLp8BSCLLWBUBDGmL6PF60OkGn-0pFvnfT https://www.youtube.com/watch?v=xTw7JUxWsYM&list=PLftmziinjwVT2QvjMfJh2HlBVmiAHZrie&index=9 https://senecalearning.com/en-GB/	https://senecalearning.com/en-GB/https://www.reed.co.uk/courses/free/customer-service-training/online https://www.customerserviceexcellence.uk.com/https://londonbusinessjournal.co.uk/

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